The Truth Behind Personal Care Awards
A Trophy in Every Aisle?
In Australia’s fast-paced personal care industry, the term “award-winning” seems to be everywhere. From skincare to deodorants, countless products bear this feature. But have you ever wondered how many of these awards are truly earned—and how many are simply bought?
The Business of Awards
Many personal care awards operate as a business model. Companies often begin by nominating their own products and paying a fee to enter. Samples are then submitted to a jury, which can range from consumers to so-called industry experts. Yet, the selection process is often vague, leaving room for questions about how winners are truly chosen.
Too Many Awards, Too Little Transparency
With a growing number of categories and frequent competitions, the odds of winning are surprisingly high. However, this abundance can dilute the value of these accolades. How many products actually compete in each category? And what criteria determine their success? These questions often remain unanswered, making it hard for consumers to assess the significance of an award.
Marketing Over Merit?
When brands use the term “award-winning” without explaining the award’s credibility, it blurs the line between genuine achievement and marketing strategy. While awards can highlight innovation or customer satisfaction, they’re also a tool to stand out in a crowded market.
A Buyer’s Perspective
Next time you see an “award-winning” product, take a closer look. Is it a mark of true quality or a clever marketing move? In the end, while awards add appeal, real value lies in your experience with the product—not just the trophy on the shelf.
Why We Don’t Participate
At our core, we believe that true recognition comes from the trust and satisfaction of our customers, not from paid accolades. By focusing on delivering high-quality products rather than chasing awards, we stay committed to what matters most—authentic value, transparency, and integrity. Our goal is to earn your loyalty through results, not trophies.
