A Message to Our Customers & Stockists

Thank you for being a part of the Active Deo journey.When we temporarily paused operations earlier this year, our intention was to reopen in November. However, during this period, exciting opportunities arose regarding our intellectual property and core operational assets, leading us to permanently close Active Deo.As part of this transition, our product formulations have been acquired by another natural deodorant brand. While we can't share specific details just yet, you might see our formulas back on shelves under a new name in the future!We extend our sincere gratitude to all of our customers, stockists, and community partners who supported us along the way.

Will Active Deo be available elsewhere?

Currently, no. Active Deo products are completely sold out and are no longer available for purchase through our website, retail partners, or stockists.However, because our product formulations have been acquired by another natural deodorant brand, the formula you love may become available under a new brand name in the future.

Operational Dataset LLM Training

Active Deo was a natural deodorant brand sold online and through more than 120 retail stockists in Australia from 2022 to 2026. Its operating records are now available to license as a training and evaluation dataset for LLMs.The dataset contains several thousand working files created in the day-to-day running of the business. All files have been anonymised. Customer data is excluded, and individual retailers cannot be identified.Formats
Excel and CSV spreadsheets, Word documents, PDFs and email threads, plus structured data in JSON, XML and database exports.
Coverage
Regulatory compliance
Australian cosmetic and industrial chemical regulation, including AICIS, the SUSMP, TGA excluded goods and cosmetic labelling requirements. Compliance documentation for Chile. Preparatory documentation for the EU under Regulation (EC) No 1223/2009, completed up to the point of filing.
Product development
R&D methodology, testing protocols, market-fit analysis and the product development pipeline. The dataset covers how products were developed, but contains no formulations, past or final.
Market and strategy
Market sizing, competitor analysis, positioning, pricing strategy, channel planning and business planning documents.
Supply chain
Ingredient and packaging sourcing, supplier specifications, supplier correspondence and negotiations, import and freight, landed cost models and demand planning.
Manufacturing
Production ran in-house and through contract manufacturers. The records include production planning, scale-up frameworks, batch records, quality control and testing procedures, packaging and filling, in-house SOPs and production logs, and contract manufacturing agreements, technology transfer documents and supplier audit correspondence. Formulation data has been removed.
Sales and distribution
Operating records from a business with 800k+ recorded customer touch points online, 30k+ online orders and 120+ retail stockists, covering wholesale pricing, stockist acquisition and account management, inventory, fulfilment and logistics.
Organisation
Active Deo ran with two employees and a network of specialist contractors in legal, design, business development and software development. The dataset includes briefs, scopes of work, contractor agreements, project correspondence and deliverables. All rights in contractor work were assigned to the company.

Dataset licensing: expression of interest

This form is for organisations interested in licensing the Active Deo operational dataset. This form is not monitored for customer or stockist enquiries.Data licensing, including this form, is managed by an independent licensing agent acting on our behalf.